Everything You Need to Know About Bluesky

Jake Tremblay

Bluesky Logo

Bluesky is a new social media platform gaining attention as an alternative to X (formerly Twitter). The decentralized microblogging service aims to give users more control over their online experience. Bluesky was initially created by Twitter co-founder Jack Dorsey but now operates as an independent company.

Users can create short posts, follow others, and engage in conversations similar to other social networks. Bluesky distinguishes itself through its decentralized architecture and commitment to user data portability. The platform is currently invite-only but has attracted over 14 million users as of November 2024.

Bluesky’s interface resembles Twitter, making it easy for new users to adapt. The platform offers features like custom feeds and the ability to move accounts between providers. While still in development, Bluesky shows potential as a user-centric social media option.

Everything You Need to Know About Bluesky Social

Bluesky Social is a relatively new, decentralized social media platform that’s been generating a lot of buzz. It’s often compared to Twitter, but with some key differences. Let’s explore what Bluesky is all about, who’s behind it, and how you can join the conversation.

What is Bluesky Social?

Bluesky is a microblogging platform where users can share short posts, called “skeets,” which can include text, images, and videos. It’s designed to be a more open and decentralized alternative to traditional social media platforms. This means that no single company controls the network. Instead, it’s built on a federated system, similar to email, where different servers can connect and interact with each other.

Who Owns Bluesky?

Bluesky was initially a project started by Jack Dorsey while he was CEO of Twitter. It began as a research initiative within Twitter in 2019 but became an independent company in 2021. While Dorsey was involved in its early development, he left Bluesky’s board in May 2024. Bluesky is now led by CEO Jay Graber.

Is Bluesky Related to Twitter?

While Bluesky originated within Twitter, it’s now a completely separate entity. The two companies severed ties in late 2022, shortly after Elon Musk acquired Twitter. This separation allowed Bluesky to develop independently and pursue its vision of a decentralized social network.

How to Use Bluesky

As of November 2024, Bluesky has opened registrations to the public. However, due to high demand, there might still be a waitlist. To get started:

  1. Sign up: Go to the Bluesky website (bsky.social) and sign up for an account.
  2. Download the app: Bluesky is currently available as a mobile app for iOS and Android devices.
  3. Create your profile: Set up your profile with a username, display name, and profile picture.
  4. Start skeeting: Share your thoughts, images, and videos in short posts (skeets).
  5. Follow others: Find and follow interesting people and communities.
  6. Explore the features: Bluesky offers various features, including likes, replies, reposts (called “reskeets”), and direct messages.

Who is on Bluesky?

Bluesky has been attracting a diverse range of users, including:

  • Tech enthusiasts: Many early adopters are interested in the decentralized nature of the platform.
  • Creators: Artists, writers, and other creators are finding a home on Bluesky.
  • Journalists and media personalities: Bluesky is becoming a hub for news and discussions.
  • Everyday users: People from all walks of life are joining Bluesky to connect and share.
FeatureDescription
SkeetsShort posts (similar to tweets)
ReskeetsReposting someone else’s skeet
LikesShowing appreciation for a skeet
RepliesResponding to a skeet
Direct MessagesPrivate conversations
FeedsCurated lists of accounts
DecentralizedNo single company controls the network
Open SourceThe underlying technology is open source

Can You Invest in Bluesky? Is There a Stock?

As of December 2024, Bluesky is a private company. This means its shares are not publicly traded on any stock exchange, and you can’t buy Bluesky stock through a regular brokerage account.

However, there might be ways to invest in Bluesky indirectly or in the future:

  • Private Markets: Some platforms specialize in private market investments, allowing accredited investors (those meeting certain income or net worth requirements) to buy shares of private companies before they go public. These platforms may have opportunities to invest in Bluesky.
  • Venture Capital: If you’re a venture capitalist or have access to venture capital funds, you might be able to invest in Bluesky through those channels.
  • Future IPO: Bluesky could potentially go public in the future through an Initial Public Offering (IPO). If this happens, its shares would become available on a stock exchange, and anyone could invest. However, there’s no guarantee or timeline for a potential Bluesky IPO.

Important Considerations:

  • Risk: Investing in private companies carries significant risk. The value of your investment could fluctuate greatly, and there’s no guarantee of returns.
  • Liquidity: Private market investments are generally less liquid than publicly traded stocks. It might be difficult to sell your shares if you need to access your money quickly.
  • Due Diligence: Before investing in any private company, it’s crucial to do your research and understand the company’s business model, financials, and potential risks.

If you’re interested in investing in Bluesky or other private companies, it’s advisable to consult with a financial advisor and explore reputable private market investment platforms.

Key Takeaways

  • Bluesky is a decentralized social network created as an alternative to X
  • The platform emphasizes user control and data portability
  • Bluesky offers a familiar interface with custom feed options and account mobility

Understanding BlueSky

In a world where social media platforms are often criticized for their centralized control and algorithms, Bluesky offers a refreshing alternative. It’s a platform built on the principles of openness, decentralization, and user control. While it’s still early days for Bluesky, it has the potential to reshape the social media landscape and give users more power over their online experience.

BlueSky is a new social media platform that aims to revolutionize online communication. It offers a decentralized approach to social networking, giving users more control over their data and interactions.

What Is BlueSky?

BlueSky is a social media platform that emphasizes user autonomy and data ownership. It operates on a decentralized network, allowing users to choose their service provider while still interacting with the entire BlueSky community.

Key features of BlueSky include:

  • Customizable algorithms
  • User-controlled data
  • Interoperability between different providers

BlueSky uses the AT Protocol, which enables seamless communication across various instances of the platform. This technology sets BlueSky apart from traditional centralized social networks.

Ownership and Leadership

BlueSky was initially conceived by Jack Dorsey, co-founder and former CEO of Twitter. The project began as an independent entity in 2019, separate from Twitter’s corporate structure.

Leadership team:

  • Jack Dorsey: Founder and board member
  • Jay Graber: CEO

The company operates as a Public Benefit LLC, prioritizing public interest over profit. This structure allows BlueSky to maintain its focus on creating a more open and decentralized social media ecosystem.

BlueSky and the Decentralized Social Network Movement

BlueSky is part of a broader movement towards decentralized social networks. This approach aims to address issues common in centralized platforms, such as data privacy concerns and algorithmic manipulation.

Benefits of decentralized networks:

  1. Increased user privacy
  2. Reduced corporate control
  3. Greater resistance to censorship

BlueSky’s AT Protocol allows for federation, similar to how email works across different providers. This enables users to interact seamlessly across different BlueSky instances, fostering a more open and interconnected social media landscape.

Getting Started with BlueSky

BlueSky offers a fresh approach to social media. Users can create accounts, engage with content, and interact with communities in unique ways. The platform emphasizes user control and privacy.

Creating an Account and Using BlueSky

To join BlueSky, users need to download the app or visit the website. The sign-up process requires an email for verification. After creating an account, users set up their profile by adding a photo, bio, and interests.

BlueSky’s interface is similar to other social platforms. The home feed displays posts from followed accounts. Users can post text, images, and links. The platform allows for custom feed creation, giving users control over their content experience.

Security is a priority. BlueSky implements strong account protection measures. Users should enable two-factor authentication for added safety.

Engagement and Features

BlueSky offers several ways to interact with content. Users can like, repost, and reply to posts. The platform supports hashtags for topic discovery.

Unique features include algorithmic choice. Users can select different algorithms to curate their feed. This gives them more control over the content they see.

BlueSky supports video uploads and list creation. These features enhance content sharing and organization. Notifications keep users updated on interactions and new content from followed accounts.

The platform highlights popular posts, helping users discover trending content. This feature aids in community growth and content discovery.

Community and Content Interaction

BlueSky fosters a sense of community through its features. Users can join or create communities based on shared interests. These spaces allow for focused discussions and content sharing.

The platform implements community guidelines to maintain a positive environment. Content moderation is a mix of platform-wide and community-specific rules. This approach balances free expression with user safety.

Users can connect with others by following accounts and engaging in discussions. The platform encourages meaningful interactions through its features and design.

BlueSky’s approach to privacy gives users more control over their data. The platform’s decentralized nature allows for greater user autonomy in managing personal information.