Buying video games today isn’t just about walking into a store or browsing one familiar website. With the global gaming industry now worth over $200 billion annually, competition among game retailers—both digital and physical—has exploded. This means savvy gamers can score deep discounts, access exclusive content, and even grab free games just by knowing where to shop. Whether you’re a PC enthusiast looking for DRM-free classics or a console player searching for pre-order bonuses and seasonal sales, choosing the right storefront can stretch your gaming budget much further.
Platforms like Steam, Epic Games Store, GOG.com, Humble Bundle, and Green Man Gaming each bring something different to the table—massive libraries, generous refund policies, charity-focused bundles, or developer-friendly practices. Console gamers, meanwhile, can take advantage of exclusive PlayStation, Xbox, and Nintendo eShop deals, loyalty perks, and digital pre-loads. And with subscription services like Xbox Game Pass, PlayStation Plus, and Humble Choice transforming how people access games, the question isn’t just where to buy—but which ecosystem offers the most value.
This guide breaks down the best places to buy video games online in 2025, spotlighting their strengths, weaknesses, pricing trends, and unique offerings. Whether you’re a bargain hunter, a collector, or a newcomer trying to avoid scams, we’ll help you build a game library that’s both affordable and secure.
1. Steam
Steam is the biggest online store for PC games. Created by Valve, it offers almost every PC game you can think of. From new releases to old classics, indie gems to AAA blockbusters.
The platform regularly runs sales that can save you a lot of money. These include massive seasonal events like the Summer and Winter Sales, as well as smaller weekend and midweek deals.
Steam’s top sellers page shows what games are popular right now. This can help you find trending titles worth checking out.
Many gamers prefer Steam because of its user-friendly interface and helpful features. The platform includes user reviews, which help you decide if a game is worth buying.
Steam also offers refunds if you’ve played less than two hours and owned the game for less than two weeks. This policy lets you try games with minimal risk.
According to PCMag, Steam is an Editors’ Choice pick for buying PC games. The site praises its vast selection of both new and old titles.
The Steam client also acts as a game launcher and library manager. It keeps your games updated automatically and tracks your playtime.
For the best deals, you can use sites like IsThereAnyDeal to track Steam prices. This tool shows you when games go on sale.
Remember that some publishers now have their own launchers. But most games still appear on Steam, making it a one-stop shop for most PC gamers.
2. Epic Games Store
The Epic Games Store is a digital marketplace for PC games that launched in 2018. It serves as a main competitor to Steam and other online game stores.
One standout feature of the Epic Games Store is its free weekly games program. This lets players build a collection without spending money.
The store has a clean interface that makes finding games easy. Unlike some other platforms, Epic doesn’t have many low-quality “asset flip” games, which helps maintain a certain standard.
Epic offers developers a more favorable revenue split than many competitors. This has attracted some exclusive titles to the platform that can’t be found elsewhere.
The game catalog includes both major releases and indie titles. While smaller than Steam’s library, it focuses on quality over quantity.
Epic’s launcher includes basic features like game installation and updates. However, it lacks some community features that other platforms offer.
The company regularly runs sales events with significant discounts. These events often include coupon offers that stack with sale prices for extra savings.
For players looking to try before buying, the store has a good selection of free-to-play options. These range from battle royales to MMORPGs.
Epic’s payment methods include credit cards, PayPal, and various regional options. The checkout process is straightforward and secure.
The top sellers section showcases popular games across different genres. This makes it easy to see what other players are buying.
According to PCMag, Epic Games Store ranks among the best places to buy PC games online in 2025, alongside platforms like Steam and GOG.
3. GOG.com
GOG.com is a trusted digital game store run by CD Projekt, the company behind The Witcher series. It stands out from other platforms with its strict no-DRM policy, giving players complete ownership of their games.
When you buy games from GOG, you can download and play them without an internet connection or launcher. This freedom makes it a favorite among gamers who value ownership rights.
The platform offers an impressive library of classic and new titles for Windows, Mac, and Linux systems. They specialize in restoring older games to work on modern computers, which is perfect for nostalgia fans.
GOG provides extras with many games, including soundtracks, wallpapers, and digital manuals. These bonus items add value to purchases that other stores don’t typically match.
Customer service at GOG is well-regarded. They offer a 30-day money-back guarantee on all purchases, which exceeds the refund policies of most competitors.
Sales happen regularly on GOG, with deep discounts that sometimes beat Steam prices. However, some users suggest comparing prices before buying, as this isn’t always the case.
The GOG Galaxy launcher is optional, not required. Players can download standalone installers directly from the website, truly making the games yours to keep forever.
GOG connects with the gaming community through active forums where customers discuss games and platform features. These forums help create a sense of community among users.
For gamers concerned about privacy and ownership rights, GOG represents one of the best options in digital game distribution. The trade-off is a somewhat smaller library than major competitors, particularly for newer AAA titles.
4. Humble Bundle
Humble Bundle is a digital storefront that offers a unique approach to game purchasing. It sells video games in collections or “bundles” at discounted prices, with part of the proceeds going to charity.
The platform lets customers decide how their payment is split between game developers, charity organizations, and Humble Bundle itself. This pay-what-you-want model has made it popular among gamers looking for deals while supporting good causes.
Besides bundles, Humble Bundle has a regular store that sells individual games. The prices are often competitive with Steam and other digital platforms.
When you buy from Humble Bundle, you typically receive Steam keys that you can activate on your Steam account. This means you’ll still use the Steam client to download and play the games, but the purchase goes through Humble first.
One advantage of Humble Bundle is that it supports charity with every purchase. Since its launch, the platform has raised millions for various charitable organizations worldwide.
The Humble Store also features regular sales and discounts similar to Steam. They offer games for PC, Mac, and Linux, giving options to users across different operating systems.
For those wondering about legitimacy, Humble Bundle works directly with game developers and publishers to obtain keys legitimately. This ensures that creators receive their fair share of the revenue.
Humble Bundle also offers a subscription service called Humble Choice, which gives subscribers a selection of games each month for a fixed price. This can be an excellent way to build a game library quickly.
The platform extends beyond games, offering bundles of books, software, and other digital content. This versatility makes it more than just a game store.
5. PlayStation Store
The PlayStation Store serves as the official digital marketplace for PlayStation games. It’s directly built into PS4 and PS5 consoles, making game purchases quick and easy.
You never need to leave your home to buy games when using the PlayStation Store. This digital shop lets you download purchases directly to your console’s hard drive.
The store regularly offers sales and discounts throughout the year. Their “Mega March” promotions and other seasonal events provide good opportunities to save money on popular titles.
PlayStation Plus subscribers get extra benefits when shopping on the store. These include exclusive discounts and free monthly games as part of the subscription service.
One advantage of buying from the PlayStation Store is immediate access to new releases. Games become available for pre-loading before launch, so you can play right at midnight on release day.
Digital games from the store never get scratched or damaged like physical discs. Your purchases are tied to your account, letting you redownload them whenever needed.
The store also offers demos of many games. This lets you try before you buy, which helps make better purchasing decisions.
For those who prefer digital collections, the PlayStation Store provides a convenient way to build your game library. All your purchases remain accessible through your PlayStation account.
Remember that digital games can’t be resold or traded in. Once purchased, they stay with your account permanently, which may be important to consider when deciding where to buy games.
6. Xbox Store
The Xbox Store is Microsoft’s official marketplace for purchasing digital games for Xbox consoles. It’s integrated directly into Xbox consoles and accessible online at Xbox.com.
Security is a major benefit when buying from the Xbox Store. As an official platform, it eliminates the risks associated with third-party sellers or key resellers.
The store regularly runs sales and special promotions that can offer significant discounts. These deals rotate frequently, with major sales events during holidays.
Xbox Game Pass subscribers get additional benefits when shopping on the Xbox Store. Members receive exclusive discounts on games and add-ons, often between 10-20% off.
The store features a vast selection with over 13,000 games available. This includes everything from major AAA releases to indie titles and free-to-play options.
Pre-ordering upcoming titles is straightforward on the Xbox Store. Pre-orders sometimes come with bonuses like early access or exclusive in-game items.
Digital purchases on the Xbox Store are linked to your Microsoft account. This means you can download your games on any console where you sign in.
One drawback is that Xbox Store prices for new releases are typically fixed at full retail. Physical copies often drop in price faster than their digital counterparts.
The Xbox Store accepts various payment methods including credit cards, PayPal, and Microsoft gift cards. Gift cards are widely available at retailers and make good presents for gamers.
According to Reddit users, the Microsoft Store and authorized retailers like Amazon and Best Buy are the most reliable places to purchase Xbox games legitimately.
7. Nintendo eShop
The Nintendo eShop stands out as the most direct method to purchase digital Switch games. It comes built into every Nintendo Switch console, making game shopping convenient without leaving your home.
Nintendo regularly runs sales on the eShop, offering significant discounts on both popular titles and indie games. These sales happen throughout the year, with major promotions during holidays like Black Friday and Christmas.
One key advantage of buying from the eShop is immediate access to your games. No shipping delays or store visits needed – just download and play. The service also lets you pre-order upcoming titles and download them before release day.
The eShop offers a user-friendly interface where you can browse games by category, view screenshots, and watch trailers before buying. You can also read user reviews to help make purchasing decisions.
When buying from the digital store, you’ll need sufficient storage space on your console or a microSD card. Digital games don’t require physical storage space but do take up system memory.
Payment options include credit cards, PayPal, and Nintendo eShop gift cards. The platform occasionally offers Gold Points for purchases, which work like a loyalty program – you earn points to use toward future game purchases.
For those with limited internet bandwidth, the eShop displays file sizes before purchase so you can plan downloads accordingly. Most games also show their required storage space clearly.
The Nintendo eShop provides an easy way to expand your game library without collecting physical cartridges. It’s particularly useful for smaller indie titles that might not receive physical releases.
8. Green Man Gaming
Green Man Gaming stands out as a trusted online marketplace for buying PC game keys. They offer competitive prices on a wide range of titles, often cheaper than buying directly from platforms like Steam.
Many gamers praise Green Man Gaming for their legitimate business practices. The site is an authorized seller of game keys, so you don’t need to worry about purchases being revoked later.
The site frequently runs sales and special discounts that can save you significant money compared to other retailers. These deals change regularly, so checking back often pays off.
When you purchase from Green Man Gaming, you typically receive a key that activates on platforms like Steam. This process works smoothly, adding the game directly to your Steam library after redemption.
Their catalog includes thousands of PC games from major publishers and indie developers alike. This variety ensures most gamers can find titles that interest them.
According to user feedback, Green Man Gaming has built a solid reputation for reliability. Many Reddit users report positive experiences with the site, noting they’ve purchased dozens of games without issues.
The company also offers a rewards program where purchases earn you credit toward future buys. This adds extra value for regular customers who buy multiple games throughout the year.
For pre-orders, Green Man Gaming often provides discounts that aren’t available elsewhere. This makes them worth checking when anticipating upcoming releases.
Their website is easy to navigate with clear categories and search functions to help find specific titles quickly. The checkout process is straightforward and secure.
9. Instant Gaming
Instant Gaming offers video games at lower prices than many official stores. Many gamers wonder if this site is legitimate before making purchases.
Based on user experiences, Instant Gaming appears to be a functioning marketplace where customers receive working game keys. A Reddit user asked about the site’s legitimacy when looking to buy a Steam game cheaper.
The platform specializes in PC games and features a wide selection of titles. They sell everything from new releases to classics, including various genres like shooters, adventures, and RPGs. Their catalog includes Steam games, DLCs, and cards at reduced prices.
Some users have confirmed positive experiences. In a Steam Community discussion, one person mentioned they successfully activated product keys purchased from Instant Gaming.
However, it’s important to understand that Instant Gaming is considered a “grey market” retailer. This means they aren’t officially authorized resellers for all games they sell. One user in a Remnant II discussion pointed out that the site doesn’t directly support developers in the same way official stores do.
The main appeal of Instant Gaming is price. They prominently advertise their ability to provide PC games, DLC, and pre-orders at lower prices than official retailers.
When considering Instant Gaming, weigh the potential savings against supporting game developers through official channels. While many users report successful purchases, buyers should understand the difference between authorized and unauthorized key resellers.
10. GameStop
GameStop remains a well-known retailer in the gaming industry. With thousands of physical locations across the country, it offers a convenient option for those who prefer shopping in person rather than online.
GameStop sells a wide range of products including video games, consoles, accessories, and collectibles. Their inventory covers all major platforms such as PlayStation, Xbox, Nintendo Switch, and PC gaming.
One advantage of shopping at GameStop is their trade-in program. Customers can sell or trade their used games and equipment for store credit or cash. This can help offset the cost of purchasing new items.
The retailer regularly offers sales and promotions throughout the year. These deals can provide good value, especially for those looking to save money on new releases or pre-owned items.
GameStop’s PowerUp Rewards Pro membership provides additional benefits. Members receive extra trade-in credit, monthly rewards, and exclusive offers. The annual fee may be worth it for frequent shoppers.
The company has improved its online presence in recent years. Customers can now browse the full catalog of video games on their website and have purchases delivered to their home.
Many gamers appreciate the knowledgeable staff at GameStop stores. Employees typically have gaming experience themselves and can provide recommendations based on customer preferences.
Pre-ordering popular titles at GameStop sometimes comes with exclusive bonuses or collectibles. These extras can appeal to dedicated fans who want more than just the base game.
The pre-owned selection varies by location but generally offers a way to try games at lower prices. However, digital sales from other retailers sometimes beat even GameStop’s used prices.
Understanding Digital Game Marketplaces
Digital game marketplaces have transformed how gamers purchase and access their favorite titles. These online platforms offer convenience and often better deals than traditional retail stores.
Benefits of Digital Downloads
Digital downloads provide instant access to games without leaving home. You can buy and play a new game in minutes rather than traveling to a store or waiting for shipping. Most digital platforms offer regular sales, with discounts reaching up to 90% off retail prices.
Storage is another key advantage. Digital libraries keep all your games in one place without physical clutter. Many platforms like Steam and Xbox allow pre-loading, so games are ready to play the moment they launch.
Digital marketplaces often include social features too. Players can:
- Connect with friends
- Share achievements
- Join communities
- Access forums for support
Environmental benefits exist as well. Digital games eliminate packaging waste and the carbon footprint from shipping physical copies.
How to Ensure Safe Transactions
When buying games online, stick to reputable platforms like Steam, GOG, Humble, and Xbox. These established marketplaces have security measures to protect buyers.
Be cautious with third-party key sellers. While sites like G2A offer discounts, they carry risks. Check seller ratings and reviews before purchasing from these independent platforms.
Use secure payment methods. Credit cards and PayPal offer buyer protection if something goes wrong. Many platforms now support digital wallets for added security.
When buying through player-to-player marketplaces, look for those with escrow services. These hold payment until you confirm receipt of the game or virtual item.
Always keep records of purchases, including confirmation emails and transaction IDs. This documentation proves ownership if disputes arise.
Platforms with Exclusive Deals
Various gaming platforms offer special deals that you won’t find anywhere else. These exclusive offers can save you money while giving you access to the latest games.
Subscription Services and Perks
Many gaming platforms now offer subscription services with impressive benefits. Xbox Game Pass gives players access to hundreds of games for a monthly fee. The service includes day-one releases of Microsoft titles, making it highly cost-effective for regular gamers.
PlayStation Plus offers free monthly games and exclusive discounts to subscribers. The higher tiers provide access to classic games and game trials.
Steam regularly runs seasonal sales with deep discounts. Their wishlist feature notifies users when desired games go on sale.
Epic Games Store stands out by giving away free games every week. This approach has helped them build a loyal customer base while competing with more established platforms.
Using Promo Codes and Discounts
Smart shoppers can stack discounts by using promo codes on top of existing sales. Green Man Gaming frequently offers additional discount codes that work with already reduced prices.
Price tracking websites like GG.deals and DekuDeals monitor price histories across dozens of stores. These tools help gamers identify genuinely good deals and avoid inflated “discount” claims.
Humble Bundle uses a unique approach with pay-what-you-want bundles. They donate a portion of proceeds to charity while offering substantial game collections at low prices.
Holiday sales typically offer the best discounts of the year. Black Friday, winter holidays, and summer sales are prime opportunities to build your game library without breaking the bank.
Frequently Asked Questions
Game stores differ in price, selection, and customer service. Each platform offers unique deals and features that may make them better for different types of games or systems.
What are the most reliable online stores for purchasing PC games?
Steam stands as the most trusted platform for PC gaming purchases. With decades of service and millions of users, it provides reliable downloads and customer support.
Epic Games Store has built a reputation for security and free weekly games. Their platform continues to grow with exclusive titles and competitive pricing.
GOG.com excels in offering DRM-free games, allowing players to truly own their purchases without requiring an internet connection to play.
Humble Bundle combines reliability with charity, letting gamers support causes while purchasing quality games at discounted prices.
Which platform offers the best deals on PlayStation 4 games?
The PlayStation Store frequently runs sales with deep discounts on digital PS4 games. Their seasonal sales often feature AAA titles at 50-75% off regular prices.
CDKeys and Green Man Gaming regularly beat PlayStation Store prices on digital codes. These legitimate retailers purchase codes in bulk to offer better pricing.
Physical retailers like GameStop, Best Buy, and Walmart often compete with online prices for PS4 games. They sometimes clear inventory with unbeatable deals.
How does Steam compare to other digital game distribution services?
Steam offers the largest game library of any digital distribution platform. Their selection spans AAA titles to indie games across virtually every genre.
The platform’s user reviews and community features exceed competitors. Players can read honest feedback before purchasing and connect with others.
Epic Games Store provides developers a better revenue split than Steam. This has attracted many exclusive titles to their platform, though their feature set remains smaller.
GOG.com focuses on older titles and DRM-free games unlike Steam’s approach. Their Galaxy client aims to unify libraries across platforms.
Is it safe to purchase video games from third-party marketplaces?
Sites like CDKeys and Green Man Gaming operate as legitimate businesses. They obtain keys through authorized channels and maintain positive reputations.
Gray market sites like G2A and Kinguin carry higher risks. These marketplaces allow individual sellers to list keys, which sometimes come from questionable sources.
The safest approach limits purchases to official stores and established retailers. This ensures developers receive proper compensation and support.
What advantages do official game stores have over alternative sellers?
Official stores guarantee legitimate game keys that won’t be revoked. This provides peace of mind that your purchase remains permanent.
Direct developer support comes with official purchases. When buying from authorized channels, players help fund future games and updates.
Refund policies tend to be clearer and more consumer-friendly on official platforms. Steam’s two-hour playtime window for returns leads the industry in this regard.
Where do gamers recommend buying games for the best selection and prices?
Reddit communities often suggest Nuuvem for excellent international pricing. This Brazilian store offers legitimate keys at competitive rates.
IsThereAnyDeal.com helps gamers track prices across dozens of legitimate stores. This site monitors historical lows and current deals across the internet.
Subscription services like Xbox Game Pass provide incredible value for players who enjoy variety. The monthly fee grants access to hundreds of games, including day-one releases.
