If you’re shopping for a premium streaming device, the Roku Ultra remains one of the best choices in 2025. With support for 4K, HDR10+, Dolby Vision, Dolby Atmos, and a rechargeable voice remote, it’s built for serious home theater setups. The most reliable and widely available option right now is on Amazon—where the Roku Ultra is currently priced at $99.
Here’s why that Amazon deal is still one of the smartest buys this month.
See it on Amazon here: https://amzn.to/43Ugn97
🔥 Roku Ultra on Amazon – What You Get for $99
At $99, the Roku Ultra 2024 model includes features that many competing streamers only offer at higher prices:
- Support for 4K, HDR10+, and Dolby Vision
- Dolby Atmos audio for immersive sound
- Rechargeable Voice Remote Pro with hands-free “Hey Roku” controls
- Remote Finder and private listening via headphone jack
- Wired Ethernet and USB Port for enhanced connectivity and local playback
You’re not just getting a streamer—you’re getting a high-end media hub. The Amazon listing also tends to offer fast shipping, bundle deals, and a reliable return policy.
Shop the Roku Ultra LT on Amazon here: https://amzn.to/4jqRZjN
Roku Ultra vs. Roku Ultra LT: Budget Alternatives
The Roku Ultra is the best sub $100 media streaming device, but if you’re looking for something closer to that under-$70 price point, the Roku Ultra LT is a great alternative—but it comes with a few trade-offs:
| Feature | Roku Ultra | Roku Ultra LT |
|---|---|---|
| Dolby Vision & HDR10+ | ✅ | ✅ |
| Dolby Atmos | ✅ | ✅ |
| USB Port | ✅ | ❌ |
| Ethernet | ✅ | ✅ |
| Voice Remote Pro | ✅ (Rechargeable) | ❌ (Uses AAA batteries) |
| Remote Finder | ✅ | ❌ |
| Price (Walmart) | $99 (Amazon) | $49 (Walmart) |
The Ultra LT delivers excellent streaming performance for about half the price—currently $49 at Walmart—but drops features like USB playback and the premium remote.
🛒 Why Amazon’s Roku Ultra Price Still Makes Sense
The $99 Roku Ultra on Amazon represents strong value for the serious streamer. Here’s why:
- Amazon availability is high – No limited quantities or flash sales
- You’re getting the full-featured Ultra – Not a scaled-back version
- Amazon often bundles the Ultra with free trials or credits
- Fast delivery & returns – especially for Prime members
In contrast, deals on the Ultra LT or refurbished Ultra units may fluctuate, sell out quickly, or come with missing accessories.
💡 Deal Hunter Tips
- Check your Roku account: Some users report personalized offers as low as $59.99 under the “My Offers” section.
- Look for bundle packs on Amazon: Occasionally, the Ultra is bundled with HDMI cables or extended warranties.
- Use price trackers like CamelCamelCamel to monitor Amazon fluctuations.
Amazon’s $99 Roku Ultra deal is the most accessible and complete package available for high-end streaming. It’s an investment in smoother streaming, better audio, and an unbeatable remote experience.
Roku Ultra Offering WiFi6 and Pro 2 remote
The Roku Ultra 2024 model is currently available and this latest version includes WiFi6 compatibility, which provides faster and more stable internet connections. The improved WiFi technology helps prevent buffering issues, especially when streaming high-quality content.
The device comes with the Pro 2 remote, which features backlit buttons for easy navigation in dark rooms. This rechargeable Voice Remote Pro enhances the user experience significantly.
Several Reddit users have mentioned their satisfaction with this purchase even at the full price of $99. The current $20 discount makes it an even better value proposition.
The Roku Ultra 2024 supports impressive video and audio standards. It offers 4K streaming with HDR10+, Dolby Vision, and immersive Dolby Atmos sound.
For media enthusiasts, the Ultra includes a USB port that allows for playing local media files. This feature isn’t available on many competing streaming devices.
The device is considered Roku’s ultimate streaming player in their lineup. It combines premium features with the straightforward interface Roku is known for.
Understanding Roku Ultra Pricing
The Roku Ultra offers premium streaming features, but finding the best price requires knowing what affects costs and how prices change throughout the year.
Factors Influencing Price
The Roku Ultra’s price varies based on several key factors. The model year significantly impacts cost, with newer versions commanding higher prices due to updated features. The Roku Ultra is the fastest and most powerful player in Roku’s lineup, which affects its premium pricing.
Retailer selection also matters. Amazon, Best Buy, Walmart, and the official Roku website often price the Ultra differently. Bundles that include headphones or extended warranties can raise the price but might offer better value.
The Ultra’s feature set includes:
- 4K/HDR/Dolby Vision capability
- Rechargeable remote with voice control
- Lost remote finder
- Enhanced Wi-Fi & Ethernet options
- Bluetooth connectivity
These premium features justify its position at the higher end of Roku’s product range.
Trends in Pricing Over Time
Roku Ultra pricing follows predictable patterns throughout the year. The standard retail price typically ranges from $79 to $99, but significant discounts appear during major shopping events.
Black Friday offers the best deals, with prices often dropping to around $50 – nearly half off the regular price. Other good times to buy include:
- Amazon Prime Day (July)
- Back-to-school sales (August)
- Cyber Monday
- January clearance events
When new models release, older Ultra versions typically see price drops of 20-30%. For example, when the 2024 Ultra launched at $100, the 2022 model saw significant discounts at many retailers.
Competition from Apple TV 4K ($139) and other premium streaming devices can also trigger price adjustments as Roku aims to maintain market share.
Comparing Roku Ultra to Similar Devices
The Roku Ultra stands out in the streaming device market with its premium features and performance. When compared to other devices in its class, the Ultra offers specific advantages that may justify its price point for certain users.
Feature Comparison
The Roku Ultra delivers several premium features that set it apart from other Roku models and competitors. It supports Dolby Vision and Dolby Atmos, which enhances both visual and audio experiences for compatible TVs and sound systems.
Unlike basic models, the Ultra includes:
- Ethernet port for stable wired connections
- USB port for local media playback
- Lost remote finder feature
- Voice remote with headphone jack
The device also supports both Chromecast and Apple AirPlay 2 for easy casting from mobile devices and computers. This flexibility isn’t available on all streaming devices.
Performance-wise, the Ultra typically runs faster than other Roku models. Users report quicker navigation and app loading compared to the Express and Streaming Stick models.
Price Comparison
The Roku Ultra generally retails for $99.99, positioning it as Roku’s premium streaming device. This price point sits higher than the Roku Streaming Stick 4K at $49, which many consider the best value in the lineup.
When comparing to competitors:
- Apple TV 4K: $129-$149
- NVIDIA Shield TV: $149-$199
- Fire TV Cube: $139.99
The Ultra falls in the mid-range of premium streaming devices. It offers more features than budget options while staying more affordable than the high-end Apple and NVIDIA products.
During sales events like Prime Day or Black Friday, the Ultra often drops to $69-$79, representing excellent value. Some retailers offer bundle deals with headphones or extended warranties that improve the overall value proposition.
Frequently Asked Questions
Shopping for a Roku Ultra involves understanding pricing patterns, features, and where to find the best deals. Price variations exist between different models and retailers throughout the year.
What factors should I consider when looking for the best price for a Roku Ultra?
When searching for the best Roku Ultra price, consider the model year first. The 2024 Roku Ultra costs around $99 and includes WiFi6 and the Pro 2 remote.
Timing matters too. Holiday sales often offer significant discounts compared to regular pricing.
Bundle offers can provide better value. Some retailers include extras like extended warranties or streaming service credits with purchase.
Where can I find the most competitive deals for the Roku Ultra?
Major retailers like Amazon frequently offer competitive pricing on the Roku Ultra. Current deals show the Roku Ultra available for about $78.
Official Roku website sales happen periodically and sometimes include exclusive bundles not available elsewhere.
Electronics stores like Best Buy and Walmart run promotions that might include gift cards or additional accessories with purchase.
How often do Roku Ultra prices drop throughout the year?
Roku Ultra prices typically drop during major shopping holidays like Black Friday, Cyber Monday, and Prime Day. These events often feature the deepest discounts of the year.
End-of-quarter sales (March, June, September, December) frequently offer moderate price reductions as retailers meet sales targets.
New model releases usually trigger price drops on previous generations, making them excellent buying opportunities.
Is there a significant difference in features between Roku Ultra LT and the latest Roku Ultra model?
The latest Roku Ultra offers faster processing speeds compared to the Ultra LT, resulting in quicker app launches and smoother navigation.
The current Ultra includes a rechargeable remote with hands-free voice control and a remote finder feature that the LT lacks.
Connectivity options differ as well, with the full Ultra providing both enhanced WiFi and Ethernet ports for more reliable streaming.
What are the improvements in the upcoming Roku Ultra 2024 compared to previous models?
The 2024 Roku Ultra features a significantly faster processor, making it approximately 30% faster than previous Roku players.
Audio improvements include better Dolby Atmos support and Bluetooth headphones mode for private listening.
The 2024 model comes with the advanced Pro 2 remote and WiFi6 compatibility for more stable streaming even with multiple devices connected.
Are there any additional costs associated with owning a Roku Ultra, like subscription fees?
The Roku Ultra itself has no monthly fees for using the basic platform. The device is a one-time purchase.
Premium streaming channels like Netflix, HBO Max, and Disney+ require separate subscriptions, but these are optional.
Some Roku channels offer free content with ads, while others provide premium ad-free options for additional fees.
